ABOUT US

About Us

Our Family History


We opened our first location on December 26th, 2003 and moved from Ingram road to 4416 Callaghan Road in January, 2006. Our history of authenticity and food variance comes from Ofelia Martinez, father Luis De La Cerda Sr., and mother Rosa De La Cerda, from a beautiful town in San Buenaventura, Coahuila, Mexico.
Our family has roots in a chain of restaurants in Mexico with more than 30 years of restaurant industry experience. We opened our second location during the last week of March, 2016, and we plan to expand even further. Luis Sr. was crowned the name of the restaurant after the remarkable, heart-touching story of a little Mexican boy who loved bullfighting so much that he would actually spend his recreational time watching bullfights as a teen and young adult, growing up to admire bullfighting and meeting many legendary bullfighters. Many of them have awarded Luis Sr. actual signature bull blankets. Our restaurants feature a variety of these claimed historic items.

Come Taste Our Passion for Food

Luis Jr. told the story of how much he loves the passion his father has put in the restaurant that even extends to his mother, who has had a close-knit relationship with the restaurant for more than 15 years and is the main cook. Luis Jr.'s mom took her talent and skill to help design and create a true victory and achieve a long family dream that is truly remarkable. Join us for genuine Mexican cooking that leaves you wanting more.

Read What Our Customers Have to Say


Best affordable Mexican restaurant in town. Never eaten anything there that wasn't good, very popular in the neighborhood (packed during the lunch hour). Excellent chicken tortilla soup, menudo, caldo, enchiladas, and all breakfast plates and tacos (favorites are chicharon, carne guisada, country chile and chorizo egg and been). Stop in for an early breakfast and your bill is even lower (cheaper prices for tacos and very low priced huevos rancheros plates). – Paul A.

Absolutely love the service, the food is awesome, I highly recommend this place for some great breakfast tacos, and its also has a great selection on the menu to choose from, which is always good!! – Sarah Q.

Im a server at this awesome place.....since I started working there I've been bless day by day Mrs. Rosy, Don Luis and Luis jr. Have been real considerate with me and my husband who's a line server, we thank the whole family and our Great Customers that bless us every day!!!. "Treating our Customers like my own family is my key to have them satisfied!!" – Patricia H. R.

Greet Tex mex restaurant on the SA west side. This is their second location, and it's down the street from the original rest. Which is very popular. 
The food is very good but not as cheap as some other place in the areas. Nevertheless, still worth it. The food flavor is there and never bland. I've eaten breakfast and dinner here a couple times and not been disappointed. Plus the service is very friendly. 
The new place has a cafe feel to it with warm hanging lighting and exposed brick. Definitely worth checking out if in the area. – Dennis S.
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